The National Sleep foundation is organising their first big event in September which will be host at and in partnership with the High line in New York. They want a fresh and stimulant design  for their campaign which will need to get the attention of people in their 30s. 
When you are sleep deprived your reality appears distort, this event’s aim is to raise awareness in people on the importance of sleep. The concept is catchy, almost dreamy like and with a fresh colour palette.
Most individuals don’t understand how important is to be rested especially when performing motor activities or studying. 
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