Mother’s Day Cards from Misogynists
Thank you to CPB London for giving me the opportunity to work on this lovely project.
Insulting a guy’s mum is considered the height of rudeness. But women in general? Fair game. What if mothers weren’t the exception, though?
What if you took the traditional sugar-sweet Mother’s Day card and reimagined it as a card from a woman-hater?
‘Mother’s Day Cards from Misogynists’ came to life after CPB polled the nation and revealed that despite a third of men admitting they’d called a woman a bitch before, 8 out of 10 said they would never call their own mum the same thing. Using real phrases uttered by some of today’s most recognisable misogynists, the cards aim to get people thinking about the dangers of ‘small’ or ‘casual’ instances of misogyny.
My involvement on this project was on the design of the cards, the creative Tom Jordan came up with the strong messages and I put those into the design. The idea was to create cards that would appeal to different mums hence having different styles, designs and colours.
Available for sale on the website thortful, all profits from the card sales will go to support Hysterical, the annual charity exhibition of subversive art by women and marginalised genders, co-curated by Cheer Up Luv activist Eliza Hatch. The cards will also be on sale between the 15th and 25th of March at the 2023 Hysterical exhibition taking place at the Bermondsey Project Space Gallery, London.
Thank you to Cheer Up Luv’s community for engaging with the campaign and submitting their own experiences of misogyny.